Baobab Developments: Tracking Product and Market Expansions in West Africa Q2 2020

Our analysts highlight a growing number of companies seeking to capitalise on the growth in the e-commerce and online retailer space from the Transport and Logistics and FinTech sectors.

Given the uncertainty and on-going disruption created by the coronavirus (COVID-19) pandemic, some companies are exploring how to diversify their core business and offer complimentary services. So are we now starting to see the emergence of Super App services?

In this report, we dive into the H1 2020 investment trends across West Africa, and highlight some of the key market developments and product announcements made throughout the first half of the year.

map of tech expansion in west africa

This report was first published in September 2020.

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