The ride-hailing market in Africa is currently booming. In 2019 a total of $128.4 million USD was invested into transport and logistics companies in rounds totalling $1 million USD or more. In 2019, 13% of the total investment went into transport and logistics, 40.6% of this was invested in ride-hailing or ridesharing solutions.
We surveyed bodaboda motorcycle taxi riders who are either independent or affiliated with ride-hailing companies in Nairobi. We look in more detail at both insurance coverage and some of the factors influencing purchasing decisions.